The Christmas in Cowtown Holiday Gift Market presented by the Junior League of Fort Worth (JLFW) is a time-honored tradition that ushers in a magical holiday season in our city. As we celebrate our 18th annual Market, join us for a Merry & Bright experience on October 9–13, 2024, at Will Rogers Memorial Center.

We are thrilled to host over 250 unique merchants from across the country, bringing together over 27,000 patrons to commence their Christmas shopping and discover a few treats for themselves along the way. As the largest JLFW fundraiser, Christmas in Cowtown has raised nearly $8.5 million to support significant projects and partnerships that have brought meaningful improvements to Fort Worth and Tarrant County.

Our four-day Market is special for many reasons, and we look forward to spreading joy, creating magical memories, and forging a brighter future for Fort Worth and Tarrant County together. We hope you will join us for a few days of shopping for a great cause!

Our signature special events kick off the Market in style. Both events offer exclusive, early access to Market with cocktails and special bites!

Preview Party

Wednesday, October 9
Preview Party is the VIP Shopping Experience that officially kicks off Christmas in Cowtown. Shoppers (21+ only) will enjoy early access to the Market while enjoying bites, three drinks, and complimentary valet parking. Preview Party tickets are limited and online pre-sale only.

Private Shopping

Thursday, October 10
Private Shopping is a VIP Shopping Experience granting shoppers (21+ only) early access to the Market while enjoying brunch bites, two drinks, and complimentary valet parking. Private Shopping tickets are limited and online pre-sale only.

Open Shopping

Thursday, October 10–Sunday, October 13

For additional information, visit christmasincowtown.com.

Sponsorship Opportunities

Sponsorship opportunities are now closed.
All proceeds benefit the Junior League of Fort Worth, Inc., a 501(c)(3) tax-exempt organization.